Not only are these partners providing financial investment, but they are further elevating the league and players through marketing amplification and close strategic collaboration. This group of leaders is redefining what it means to live organizational values through business partnerships. In the 2023 Impact Report, you’ll see why the WNBA Changemakers are #MoreThanIncredible, #MoreThanPartners and #MoreThanImpactful.
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The WNBA Changemakers and VOICEINSPORT are on a mission to unlock the power of mentoring for the next generation of athletes. Our collective goal is to keep girls in sport and build future leaders by fueling access to professional athlete role models and mentorship content focused on mind, body and nutrition.
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AT&T is a Marquee Partner and an Official Changemaker of the WNBA. As an inaugural Changemaker, AT&T seeks to power and empower the league and its players to improve equity both on and off the court. From wireless connectivity, to access to mentorship and career development experts; AT&T is committed to investing in the WNBA and its athletes.
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CarMax, a proud partner of the WNBA since 2021, elevated their commitment to the league as a Changemaker in 2023. Recognizing the importance of having diverse role models for future generations, CarMax will work alongside the WNBA to share the untold stories of WNBA players, provide brand building resources to advance opportunities for WNBA Players, and increase access and enhancements to WNBA games.
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Deloitte has been a proud sponsor and trusted advisor to the WNBA since 2020. As a WNBA Changemaker, Deloitte works with the league to unlock possibilities and guide business transformation, from short-term operational planning to long-term business strategy. Deloitte is honored to help the WNBA create a vision for growing the league, supporting players, engaging fans and boosting women’s sports.
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In May 2021, Google became a WNBA Changemaker, committing to help increase visibility and coverage of women's sports by developing innovative media activations, supporting content to increase representation, and enhancing Google's product experiences making them more equitable and inclusive for all.
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Driven by its commitment to women's sport, in February 2022 NIKE, Inc. furthered its 25-year commitment to the WNBA by becoming an equity investor in the league. Through the partnership, Nike and the WNBA are working together to grow the league by deepening WNBA storytelling, creating more visibility for WNBA athletes and bringing more girls into basketball through additional grassroots opportunities. This investment will help redefine the sport for a new generation of WNBA players, fans and girls.
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